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Showing posts from December, 2006

MADE FOR EACH OTHER

Mehndiwalis, caterers, photographers, decorators, designers, dancers and of course those harried wedding planners...phew! The Great Indian Wedding has inspired a whole new breed of businesses... What’s common between Subrata Roy, L.N. Mittal, Laloo Prasad Yadav and Sant Chatwal? They organised weddings for their children in a manner which left the world gasping! Not just business tycoons, even ordinary folk today want the moon for the wedding of their young ones. Right from the wedding card to the ‘thank you card’ everything is done in a lavish manner – opening the doors for many business activities. The Indian wedding today is turning into a big industry. It’s currently estimated at Rs.50000 crore, and is all set to grow by approximately 25% annually. If you are a creative entrepreneur, this is one industry which is very lucrative to work in. The customer is in a spending mood. You could charge a ridiculously large amount – if you have something unique to offer. The wedding ceremony i