“Shut-up and dance”
A critical part of communication is not what we had thought it to be all along. If history had commanded corporations to ensure that they ‘speak out’ their advertisement campaigns and product features in as forceful a manner as possible, contemporary times are destroying that strategic belief to forward a line of thought that perhaps quite the opposite is true now, if one wishes to succeed fantastically! I teach a course in communication. After I have taught students the importance of making a good first impression, of the power of words and how to use them effectively, of the factors to keep in mind so that one is understood properly, of how to use one’s voice to make a speech most interesting, I tell them, “Now you know everything about speaking in public, but you still are not a master communicator.” And that is because there is still something more to communication than speaking. Speaking is just 33% of communicating. Then what’s the rest? Well, let’s try to figure out that. LINCOL