CREATIVE COPYCATS
AAP – Aam Aadmi Party, the one name that is on everybody’s mind, has done things no one could have dreamed was possible. A spanking new party and it has already shaken up the whole political system and all the politicians too. It is an interesting case study for both politicians and corporates. When one looks at the political campaigning of AAP one finds close similarities with the Obama campaign of 2008. The scenario was similar. Back then no one gave Obama a second thought. It was Hillary Clinton who was the more popular candidate. In India too no one gave Arvind Kejriwal a chance. Yes, he might win 2 or 3 seats was the popular opinion, but like Obama the man proved everyone wrong by not just winning more seats than Congress but defeating Sheila Dikshit, the almost invincible Chief Minister of Delhi. Kejriwal admits that he studied the Obama campaign very thoroughly and tried to use the same strategies to reach out to voters. Like Obama, who used the power of the youth to help him w