IT’S ALL ABOUT CREATING THE RIGHT IMAGE
She is a heroine of a different generation and yet this month, so many celebrated her birthday as if she were still with us. She may have gone long ago; yet, she lives on, for her images just don’t seem to fade. In fact, every time an unseen or unpublished image of hers is discovered, it makes it to the front page of almost all newspapers. The lady is Marilyn Monroe. Images are very powerful, they just live on and some even become iconic. The face of the Cuban revolutionary, Che Guevera, also being one such image. It’s not just a face. It symbolizes rebellion and freedom, feelings that the youth just love. Put this face on any merchandise and it becomes a bestseller. The number of T-shirts emblazoned with Che’s face that have been sold is incredible. It’s ironic that a revolutionary, who rebelled against the capitalists, has today become the biggest bestseller of the capitalist world. That’s the power of these images. They generate strong feelings. Another image that brings out