Business is Marketing

Amitabh Bachchan made his debut in Hollywood with a small but well portrayed role in the film The Great Gatsby. If you have seen the film you too would have been mesmerized by the grandeur of it, but if you have seen it from a marketer’s point of view you would notice how intelligently the film has been made to include well-known brands. It’s actually overflowing with premium products. The top international designers Miu Miu and Prada for the movie designed more than 40 different cocktail gowns. Brooks Brothers designed the lead actor Leonardo Di- Caprio’s clothes. Moët & Chandon provided the champagne used in the film. The top-notch jewellery designer Tiffany & Co. created the jewellery. However, this time it has been done differently. There may be no obvious close up shots that the brands need to depend on to be noticed in the film. This time the brands ‘invested’ in the movie too. Which implies that they have specially created products for the film and in their advertising