BREAK KE BAAD… OOPS, SORRY… PEHLE!
The movie was insipid, I agree! However, marketers have important lessons to learn – no, not from the film, but its title. Think about it, all our marketing activities are centered around the “Break”. The “breaks” are our lifelines. On TV, it’s the commercial break where all the action happens for marketers! But does TV still work? Does it hold as much promise today as it did earlier? IS TV DEAD? TV has almost become a dirty word in today’s marketing world. Most people, especially the younger generations, seem to be spending all their time online. So who is watching TV? According to the Association of National Advertisers, a survey done on US marketers showed that 62% of them believed that TV advertising had become less effective in the last couple of years. However, they were in for a surprise as according to Deloitte’s 2009 State of the Media Democracy report, Americans were watching 18 hours of TV in 2009 as compared to 16 hours in 2008 – and 26% more people in 2009 than in 2008 ch