LOOK WHAT A GOOD IDEA CAN DO!
This Sunday ( April 8 ), a small company changed its fortunes forever. Instagram was started two years ago, but this Sunday, it became more valuable than even The New York Times . The reason being Facebook acquired it for $1 billion few days back; causing quite a flutter among industry watchers. Why did it invest so much in a company, which hardly made any profits, is a fresh start up, and to top it all, is just an ‘app developer’ and its claim to fame is a ‘photo-sharing’ application that it developed for the iPhone? Add to this the fact that it does not even have a website to call its own, for all its features are designed for the mobile phone. Well, there is more to it than these obvious facts. Instagram may just be an application for the mobile phone, but it has been downloaded by 50 million users, and that is something worth noticing. Though still much smaller than Facebook, the power of this company lay in its idea. Instagram is about photo sharing, but so is Facebook. However, I