What Makes A Brand Great Today?
A uthenticity is the standout consumer value in 2017. What does 2017 have in store for us as marketers? According to the research reports released by Euromonitor International the one factor that is going to create the maximum impact is ‘ authenticity’ . If marketers really want to connect with the millennial consumers then they need to work on their authenticity. What is also important to note is that the Edelman’s Annual Trust Barometer showed a global decline in trust with less than 50% people trusting brands? The bigger the brand the lesser the trust. One of the main reasons for this has been the Internet .It has made consumers very informed and brands need to work hard to establish their authenticity. They need to take specific steps to show consumers that they truly care for them. The search for authenticity has seen a rise since 2010. According to psychologists some of the key factors why consumers are getting drawn to products that claim ‘authenticity’ were trends like globali