Business is Marketing

There is more IPL action happening on the front pages of newspapers than the sports pages. The controversies, the money spent on buying “super players”, $2.75 million on Kieron Pollard, $1.3 million on Shane Bond, got me intrigued. Does stacking your team with the best players guarantee success? The myth of the Lone ranger Personal leadership is the most studied, researched topic in American life. However romantic the idea of a larger than life individual working alone and accomplishing great things may sound, the fact remains – seldom can success be attributed to one individual. Most of the times, it’s not great men or great women, but great groups that have been responsible for success. Great groups are formed not by putting extremely talented people together. In fact, talent alone can never result in success. The fact is that even Michelangelo worked with a group of 16 artists to paint the ceiling of the Sistine Chapel – one of his most famous works. The lone ranger can only achieve