Business is Marketing

Amazon is today the one of the largest retailers of the world. Most of us have bought or at least browsed through the zillion things the site sells. Most of us have also patiently read the numerous customer reviews before proceeding to check out and finally buying the stuff. Now, here is an interesting fact. Most of the reviews are written by people whose job is to review products sent to them by Amazon. So they are not normal customers like you and me for they did not pay for the stuff they are reviewing. The important thing to note here is the fact that ‘customer review’ is an important factor today in building market share. It’s proved that products which get a feedback, that is are reviewed, are sold more than products which get no reviews. So Amazon has developed a program called ‘Vine’ where some trusted reviewers are invited to be a part of it. Through these reviewers, it populates its site with reviews which can help customers. In the virtual world, to be successful, you need t