Business is Marketing

The way we communicate has changed today. Branding is a dif ferent game altogether. The strat egy that was considered the right way to build a brand just a few years back is all wrong today. We, as market ers, were doing a great job all these years and then came Tim Berners-Lee and changed it all. He is the man who invent ed the ‘World Wide Web’. With more than 2 billion users the growth in the number of people using the Internet in 2013, as compared to 2000, has been 566%. Whoa! That’s humongous. It’s this Inter net which has created a unique genera tion of consumers called the ‘Millennial’. People in the age group of 18-34 fall in this category. Why are they so important? Let’s look at a few quick facts. 75 million is the population of the Millennials in US alone. In countries like India and Bangla desh most of the population is around this age. What it translates into is a few simple facts. By 2022 at least 30% of all retail sales will be to this generation, and by 2025 about 75% of