Don’t Forget the Boys!
They are certainly not an endangered species, but definitely quite a peculiar one! The young boys and men of today cannot be reached efficiently via the 30-second commercial anymore, instead they need to be engaged via the gaming route “Highly unrestrained use of expletives, dark, and very funny” that was how one could describe the new animated satire “South Park” that debuted on VH1 in May. It’s totally different from what TV audiences in India have been used to. Let’s take a look at some of the popular shows on TV. It used to be the “saas-bahu” ones, which have now given way to the sob-sagas of little girls and their sad tales. Kyunki Saas Bhi Kabhi Bahu Thi ensured that most women were stuck to their TV sets during the time it was aired. Most of them are still there, this time teary-eyed for the girl in “Balika Vadhu” and other serials like it. The point is, look around on TV and mostly those are women who are being targeted and marketed to. However, there is a segment that, for a l