Business is Marketing

They come up on you slowly yet stealthily; but they mark you forever. The new age marketer knows a thing or two about the laws of the jungle... One day in Manhattan, New York, 16,000 butterfly stickers appeared overnight across the city, forming a trail leading from Times Square to Central Park where a promotional event launching internet software package MSN 8 was taking place. This resulted in a major public outcry against the campaign, as it is illegal to advertise this way in New York. Microsoft immediately apologised to New York and agreed to remove the butterfly stickers. But it was worth the effort, for the campaign generated more that 168 news articles around the world! Not just the people on the streets of Manhattan, but world over, millions came to know about the new software package that was being launched by Microsoft. Yahoo Personals Billboard Dating campaign put a woman on a Los Angeles billboard for three days. The woman spent three days atop the billboard, using a wirel...

The verdict is clear, the Big B can sublimate even King Lear, as millions of fans will now hear... A fabulous mythical bird, almost as large as an eagle with brilliant scarlet and gold plumage and a melodious cry – that’s the phoenix. It’s said, the phoenix used to appear at dawn every morning to sing a song so enchanting that even the sun god Apollo would stop to listen. And if mythology is to be believed then only one phoenix exists at one time. As the end of its life approaches it builds a pyre nest and sets it on fire – from the ashes of which rises a new phoenix. The bird is immortal. It’s similar to this man whom even mighty failures could not deter... He made his debut in a movie in 1969, which failed miserably at the box office – and so did his next ten films! Any other actor would have been considered history with such a performance… but the man miraculously rose from the ashes in the avtaar of Indian cinema’s “angry young man”. Any movie he starred in, drove audiences crazy. ...