Business is Marketing

Gen-Y is changing the marketing rules. This is the I-Me-Myself generation that’s grown up in the digital world. It buys brands like Mudd and Paris Blues, rather than Nike, Levis & Converse. Mudd, Paris Blues, In Vitro, Cement…do these ring a bell? Now consider the second list – Levis, Converse, Nike? If the names in the first list don’t ring a bell then, it’s sad, for your name just got transferred into the list of “the older generation”. The market is in turmoil and the best brands are losing their grip on the market. There is a whole new breed of shoppers from whom these once famous big brands are facing a shrug of indifference. Levi’s, an iconic brand, woke up to the harsh reality that it was losing its popularity and watched in disbelief its market share slide down & down. Nike’s sneaker sales are tumbling too, and it no longer remains the coveted one. Who is causing all this upheaval? It’s a new generation called “Generation Y,” which is changing the rules of the game. At ...

God sells... Wondering how? Ask those marketers all over the world, who are certainly going crazy peddling deities in all their extravagance and finery! A free Diwali invite for all. Come and enjoy the vibrant Diwali celebrations complete with light displays, and floating lan terns and a spectacular show of martial arts and kathak. Not just these, there would be scrumptious Indian cuisine and mehndi stalls too. The event has everything you possibly can think of, except one tiny detail – air tickets are not included. For this one’s not a Diwali mela happening in your backyard, but at the Trafalgar Square in London. Every year, thousands of lamps are lit all over this beautiful square, symbolising the return of Lord Ram back to Ayodhya, even as thousands of NRIs come together to celebrate “Diwali in the Square”. The ‘Festival of Lights’, yet another celebration in the United Kingdom is considered to be the biggest Diwali celebration outside India. It’s a non-stop entertainment mela with ...