Business is Marketing

The world is getting more and more virtual. Thanks to social networking and mobile phones, we are spending more time nurturing relations on-line than face to face. Most of the time, families aren’t ‘together’ even though they may be living under the same roof. Everyone is in their own world enjoying virtual company more than each other’s company. Small wonder that today people are increasingly realising the importance of family, even as they fight the 24X7 busy lifestyle. Going the family way A whole lot of marketers are flocking to the virtual world and marketing their products on various websites, but advertisers have discovered a new trend, a new way of attracting consumers. It’s the ‘family mantra’. With even children bemoaning the lack of family time, this is one theme which today is attracting consumers like never before. Everyone is frantically looking for some way in which they may squeeze in quality ‘family’ time into their busy schedules. And those who can show them how to, a...

In-store marketing is increasingly turning into a virtual last mile for marketers, which could play a major role in their long term success Walk into Wal-Mart and chances are you will come across a TV showing how Listerine Agent Cool Blue pre-brushing rinse turns plaque blue. This is not a regular commercial that you would see on TV. Rather it’s an “infomercial” that is custom-made for retail stores and chances are after seeing it you might just pick up a bottle of Listerine – just to give it a shot. Reebok stores around the country recently carried out a fitness test for people who walked into their stores. The customers were asked some questions and based on that the retail attendants mapped their fitness levels and even gave the customers suggestions to improve their level of fitness. This Diwali, Planet M placed kiosks in its music stores from where customers could download songs. A 34-feet long Heritage Wall greets you in Bangalore. Its touch-sensor links make it a virtual scrapbo...