Business is Marketing

THE ONE WHO CAN PUT HIS FOOT OUT OF THE DOOR, IS THE ONE MOST LIKELY TO SUCCEED. EVEN IN TODAY’S WIRED WORLD, DON’T UNDERESTIMATE THE POWER OF THE PERSONAL TOUCH. SO GO ON, AN. NOUNCE YOUR PRESENCE... This is the story of a simple woman, a story of an Indian girl, born into a conservative family in Chennai, who went to the US to pursue higher studies and who while studying also worked as a receptionist from midnight to sunrise to earn money. Finally, after a lot of hardships she passed out from Yale University and got her first call for a job interview. She struggled hard and somehow managed to scrape together $50 to buy herself a western suit. Not having much idea about western wear, she landed up for the interview wearing a trouser that barely reached her ankles. She was rejected. Dejected and disheartened she turned to her professor at Yale for help, support and advice, and she got the simplest, yet best possible advice – “Be Yourself”. She wore a sari for her next interview and got...

‘One’ is not just the lowest single digit numerical value; neither is it just a show of miniscule strength. Instead, the digit has the wherewithal to change national destinies, unflinchingly challenge mighty emperors and irrevocably alter your life condition! It is just another day, yet today, this one date has begun to signify something of great importance to all of us. Its impact has been felt all over the world. Yes, 9/11 or September 11 today symbolises terrorism. One incident on this day shook up the entire world. Overnight Kabul and Kandahar became the most talked and written about places. The world became more knowledgeable about bombs and forget about our way of thinking, even our manner of speaking changed. ‘Ground Zero’, the original meaning of which was the epicenter of a nuclear explosion, now meant something else entirely. ‘Terrorism’ was no more an activity that happened in far away places for Americans, but something that took lives in their own home. One event and look ...