Business is Marketing

Oprah’s visit to India has created quiet a stir with everybody wanting to meet her, and why not? She is, after all, the most powerful woman in America. What’s commendable about her is that she was not born this way; but worked her way up the ladder, and the success and fame she has got is very well deserved. She is a true ‘rock star’. She was poor and she had no parents to pamper her and take care of her ( she was born to two teenagers who ended their relationship once she was born ). She however had one quality – she learned to read before the age of three. That was the only possession she had and she used it to develop herself and her career. She was a great student and was able to impress everybody with her knowledge ( because she read more than others ). Today, any book that Oprah picks up is guaranteed to become an international best-seller. A strong will and a steely determination are what made her a success. Another child born to unwed parents not just rocked his career but also...

Another year, another chance to accomplish all that we could not in the last year, another hope, another new beginning! Yes, every new year brings about a sense of freshness with it and lots of hope and high spirits. It’s the time to think afresh, plan new things, change your outlook and approach your problems with a more positive mindset. Every year promises something new and every year witnesses a new change. This year too, we as marketers should be ready to face new challenges and plan new strategies. The rules of doing business are going to change and if we want to stay ahead, we better be prepared. THE VIRTUAL WORLD WILL OVERTAKE THE REAL WORLD The traditional way of marketing has changed. Marketers will focus more on the new media and the traditional will take a back seat. This change is for good and will intensify even more as marketers discover more and more innovative ways to reach out to the consumer online. Last year ( in June, 2011 ) the marketing genius Nike premiered its ...